Some people are brave enough to quit their job and start a new business, fearlessly following their passions in the pursuit of creativity and independence. This was the case with Rebeca, who left her position at an advertising agency in Costa Rica 12 years ago to start her e-commerce jewellery business. At the time, designer stores were just beginning to emerge in Costa Rica, and Rebeca saw this as an opportunity to devote herself to her true passion: designing handmade textile jewellery.
From necklaces and rings to keychains, each of Gato Negro’s pieces tells a story which is closely connected with the Costa Rican identity and artisanal techniques. The brand uses recycled leather, wool, cotton and bronze, with each piece undergoing a 100% eco-friendly process.
Embracing online sales channels has been an enriching experience for Rebeca. The e-commerce project in Central America has allowed Gato Negro to reach international markets - Rebeca learned how to optimize her website and profitably list products on eBay. She was also able to expose herself to different approaches to drive her handmade jewellery business towards a more aggressive growth curve in the digital arena.
Rebeca enjoys sharing her knowledge and collaborating with other local artisans. The project has also allowed her to meet other beneficiary artisans, building strategic alliances to generate a more sustainable value chain.
Customers from different countries can now visit this ecological Costa Rican textile jewellery brand, purchasing jewellery directly through the Gato Negro website or its store on eBay.
Rebeca, founder and manager of Gato Negro, is part of the e-commerce project Linking Central American Women Business Enterprises with the Global Gifts and Home Decoration Market, funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and other national partners to connect Central American women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels.
If you want to get inspired by other amazing entrepreneurs, log in ecomConnect, the online community for e-commerce entrepreneurs. You will have access to a worldwide network of entrepreneurs, MSMEs, start-ups and business experts and plenty of free online resources, such as online courses, tools, webinars, success stories and latest articles on e-commerce. Join ecomConnect!